Your website isn’t just a brochure—it’s your digital storefront, your top salesperson, and often the first impression your audience gets. But here’s the problem: many business owners are unknowingly bleeding revenue because their website isn’t pulling its weight.
If you’re investing time and money into marketing, but your leads and sales aren’t keeping up, it might be time for a closer look. Use this ultimate checklist to see if your website is quietly costing you sales.
- Does your site load in under 3 seconds?
Speed matters. A delay of just one second can reduce conversions by up to 20%. If your website takes too long to load, especially on mobile, visitors won’t stick around to wait.
Fix it: Use free tools like Google PageSpeed Insights or GTmetrix to test your speed and follow recommendations.
- Is it mobile-friendly?
Over 60% of your traffic is likely coming from mobile devices. If your website doesn’t adjust to smaller screens or has hard-to-click buttons, users will bounce before they convert.
Test it: Open your site on your phone. Is everything legible, clickable, and intuitive (without zooming)?
- Is your value clear in 5 seconds?
Visitors should instantly understand who you help, what problem you solve, and what they should do next.
Ask someone new: Show your homepage to someone unfamiliar with your business. Can they answer those three questions without scrolling.
- Are you using clear calls to action (CTAs)?
Every page should have a goal—and a CTA that guides visitors to take action, whether it’s booking a call, filling out a form, or downloading something useful.
Common CTA mistakes: Be wary of buttons with no real direction. Be specific and benefit-driven.
- Do you have trust signals?
No one wants to be the first to try something. Testimonials, reviews, case studies, awards, and security badges build the credibility needed to convert visitors into buyers.
Tip: Place your strongest testimonials near CTAs and product/service descriptions.
- Is your navigation intuitive?
A confused visitor is a lost sale. Too many menu options, broken links, or hard-to-find pages frustrate users and send them elsewhere.
Simplify: Make your site easy to explore with clear, minimal navigation and a prominent search option if necessary.
- Are you tracking and improving?
You can’t fix what you’re not measuring. Without tools like Google Analytics, you’re flying blind on what users are doing—and why they’re leaving.
Get insights: Install analytics and review your top exit pages, bounce rates, and user flow regularly.
Time for an Audit?
If you checked “no” to even one of these questions, your website could be quietly costing you leads and revenue.
At Dragon’s Eye Consulting, we specialize in helping business owners turn underperforming websites into high-converting growth engines.
Ask about a Website Performance Audit—we’ll show you exactly what’s working, what’s not, and how to fix it fast.
Contact Dragon’s Eye Consulting for Website Performance Experts in the Niagara and St. Catharines Region.
Ready to stop losing sales? Dragon’s Eye Consulting is here to help! We help business owners like you get higher-quality leads, better sales, and a website that converts!
Contact us today to schedule a free consultation.
Dynamic Digital Marketing Strategies For Transformative Business Leaders.