Experiencing issues with the bounce rate on your website? In order to reduce the bounce rate you need to look at another stat that has a direct effect on it. That is what the customer experience on your site is. The high bounce rates is simply proof that visitors and customers aren’t comfortable with the experience they are getting. So it doesn’t matter if what you are selling on the site is exactly what they need, provided the experience they are having is bad, they will just bounce and look elsewhere for what they are looking for.
When the experience is so good, engagement is almost inevitable and they keep coming back for more. For most customers who endure the bad experience and still shop, you can rest assured they more than likely will not be returning.
Here are 5 ways that you can boost customer experience on your website so without further ado, let’s jump right in!
Make the Site Mobile Friendly
It’s not enough for a website to be compatible with mobile devices, it has to be user-friendly on the devices that they are using. Some sites, when loaded on mobile devices, aren’t fully functional or hiding some details. Or they have too much to scroll through on mobile devices. Then you get that message asking you to load on a desktop for a better experience. Now that’s a terrible rerouting for mobile users who make up to and if not more than 50% of website users on an average site. People shop with mobile phones on-the-go, while watching TV, while eating, and doing just about anything that can permit them to still use their phones.
The share of mobile ecommerce sales has increased nearly 40% from its 2016 levels to nearly 75% of all transactions today. That means that nearly three out of every four dollars spent for online purchases today is done so through a mobile device. You don’t want to lose these people because your website is struggling to fit into their devices.
Avoid Intricate Themes and Plugin
Some of the high-quality themes and plugins you add to your online shopping site make the site lag and this can be so annoying. These highend themes with all the bells and whistles can delay the loading of pages and while navigating through the site, there are glitches due to some videos or other large-sized web design features.
The entire design experience turns into an ugly one for both mobile and desktop users. Go simple with the design of the user interface, the goal is for products to get the needed engagement and not for aesthetic allures.
No one wants to hang around a site where it’s difficult to navigate around. Some simpler designs look beautiful regardless.
Make the Site Intuitive and Easy to Navigate with Site Search
If your site is counter-intuitive, that’s a recipe for failure and higher bounce rates already. You might want to create a demo to show users how to find their way around the site. Your site should be intuitive and easy to navigate so that whatever the user is thinking is always the right thing which creates a more positive user experience. Using site search can also help users find products or whatever they are looking for seamlessly and quickly.
The stress of scrolling and looking for things they want on your site are reduced and the consumer’s frustration is decreased with a functioning site search.
Less is Always More with Content and Post
Don’t clutter your site with wordy content, most site visitors aren’t visiting to read your lengthy posts. In fact, they may feel it’s just too much work and leave! They are on your site for a specific purpose and that’s for shopping or finding products that they can peruse and make recommendations to their colleagues about. So, find a way to cut the fat out of your content and posts. Make the posts simpler to understand by using relatable and transitional words. Trim the longer sentences by getting rid of redundant words and replacing them with the use of power words across all your posts.
And you should know that the attention span of visitors is getting shorter by the day. Ensure your content is well written with the right elements to grab the readers’ attention and make them a fan.
Incorporate Live Chats
This can be the best experience for most customers visiting your site. With a live chat feature using a chat BOT, questions can be answered instantly when they ask for it. Granted, sometimes it can be annoying to have these chatBOTs popping up when navigating around the site but they certainly come in handy when there’s a need. Think of all the time it’ll take for a customer to send an email inquiring about something important regarding the brand and then getting a reply probably after waiting minutes or in some cases, even hours.
That can be avoided with a live chat BOT that supplies all the answers the customer throws at it. If the BOT feature is too expensive, a customer representative can be designated to monitor the site and respond whenever a customer asks a question.
Customer service sometimes is the best experience for customers.
When it comes to evaluating your website for a design, don’t focus on what you want. Get an outsiders opinion on their current experience, and with professional guidance alongside your business goals, plan out how you are going to boost your customer experience.