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Marketing your business can be confusing. We offer valuable tips in our blogs to help you learn and grow. Since we’re always updating our collection, keep an eye out and sign up for our newsletter to get even more insider tips!
What An Out Of Date Website Says About Your Business
In today’s ever-changing digital world, your website is often the first impression a potential customer gets of your business. And as any digital marketing agency will tell you, first impressions matter. If your website looks like it hasn’t been updated in years, that...
3 Ways AI Can Help Your Business
Businesses like yours are constantly looking for ways to improve efficiency, optimize marketing strategies, and enhance customer experiences. As a digital marketing agency, we understand the power of Artificial Intelligence in transforming the way businesses operate....
Steps of a Digital Marketing Strategy: Stop Struggling and Plan Ahead
If you've been struggling to grow your business, you're not alone. Many business owners find it challenging to generate leads, increase website traffic, and boost sales. That’s where a marketing agency like Dragon’s Eye Consulting can help by crafting a...
What Are Toxic Backlinks And How To Avoid Them
In the online world, search engine rankings can make or break a business. One of the biggest threats to your website’s SEO success is toxic backlinks. If your website has been struggling with declining rankings, traffic drops, or even a Google penalty, toxic backlinks...
The Hidden Costs of Not Having a Brand Strategy – And Why Your Business Needs One
As a marketing agency, we’ve seen first-hand how businesses struggle without a clear brand strategy. In today’s world, having a strong brand strategy isn’t a luxury—it’s a necessity. Yet, many business owners overlook this crucial aspect of growth, focusing instead on...
3 Proven Tips to Improve Your PPC Campaign
Running a successful Pay-Per-Click (PPC) campaign can be a game-changer for business owners, but without the right strategy, it’s easy to waste money on clicks that don’t convert. Whether you’re new to PPC or looking to refine your approach, here are three powerful...
How Old is Too Old for Your Website?
Your website is often the first impression potential customers have of your business. With worldwide access at our fingertips, an outdated website can cost you leads, customers, and revenue. But how old is too old for your website? The answer depends on several...
7 Lead Magnets That Convert Like Crazy
In today’s hyper-competitive digital world, businesses like yours are constantly searching for ways to attract new customers, grow their audience, and increase revenue. Enter the lead magnet: a tried-and-true marketing tool designed to turn casual visitors into loyal...
Short vs. Long Tail Keywords: How to Effectively Use Them in Your PPC Campaign
In the world of pay-per-click (PPC) advertising, selecting the right keywords can make or break your campaign’s success. As a business owner, understanding the difference between short-tail and long-tail keywords and knowing how to use them strategically can help you...
Top 3 Strategic Goals of Digital Marketing
Digital marketing is no longer optional; it’s a critical component of any successful business strategy. Whether you’re a startup or an established enterprise, the strategic goals of digital marketing are designed to align your online efforts with your overall business...
Why Your Customers Care About Your Website’s Load Time
When it comes to digital marketing, every second counts, especially when it comes to your website’s load time. At Dragon’s Eye Consulting, we see firsthand how a slow-loading website can hurt businesses, from lost customers to diminished brand credibility. But why...
Why a Comprehensive SEO Audit is Crucial Before Starting Your SEO Campaign
As a business owner, you're likely aware that SEO (Search Engine Optimization) is crucial for improving your website’s visibility and driving organic traffic. Many Toronto and GTA businesses are eager to dive into SEO themselves, hoping to boost rankings and attract...
A Lead is a Lead – Or is It? Why You Should Focus on Quality Over Quantity
In the world of sales and marketing, the goal is clear: generate leads that convert into paying customers. Many Calgary-based businesses, especially those new to the lead generation game, believe that more leads equals more success. After all, a lead is a lead, right?...
Website Design Trends for 2025: What to Expect in Toronto and Beyond
As we move closer to 2025, the world of website design is evolving rapidly. From cutting-edge technologies to shifting user expectations, the trends that will dominate web design in the coming years are both exciting and transformative. For businesses in Toronto and...
The Power of AI in Marketing: Transforming Strategies
In the ever-evolving world of marketing, artificial intelligence (AI) has become a game-changer. Businesses in Niagara and St. Catharines are increasingly adopting AI to enhance their marketing strategies, drive customer engagement, and improve ROI. Whether you're a...
Upcoming Digital Marketing Trends for 2025: What Businesses Need to Know
As we steadily move into 2025, the digital marketing landscape is evolving at lightning speed. The rapid advancements in technology and shifting consumer behaviour are reshaping how brands connect with their audiences. Staying ahead of these trends is crucial to...
Why You Should Optimize Your Website for Mobile
With more than half of global web traffic coming from mobile devices, ensuring your site is mobile-friendly can significantly impact your business’s success. As a digital marketing agency, we’ve seen firsthand how mobile optimization can transform user experience,...
Why You Should Care About Generating Business Reviews
Whether you run a local bakery, accounting firm, or a global tech company, generating business reviews is crucial for your success. It’s a marketing strategy that is easily overlooked, but doing so could be detrimental to your business. Cultivating positive business...
The Rise of Mobile Commerce: Why More Consumers Are Doing Business on Mobile Devices
In recent years, the landscape of commerce has dramatically shifted, with an increasing number of consumers opting to conduct business through their mobile devices. This trend is not just a fleeting phase; it represents a fundamental change in how people shop and...
Why is Branding Important to Your Business?
In today's dynamic marketplace, establishing a strong brand is more crucial than ever. Branding isn't just about a catchy logo or a memorable tagline; it encompasses the entire perception of your business. For entrepreneurs and companies seeking growth, understanding...
Benefits of Local SEO: Why Your Business Needs It
Local SEO has become an essential strategy for businesses looking to attract nearby customers and outshine local competitors. Specializing in business development we frequently see how local SEO can transform a company's online presence and drive significant growth....
Digital Marketing for Real Estate Agents: Elevate Your Strategy with the Right Partner
With the real estate market being incredibly competitive, having a robust digital marketing strategy is no longer a luxury—it's a necessity. Real estate agents must leverage digital tools to stand out, attract clients, and ultimately close deals. A savvy approach to...
Google Search Ads Cost 2024: Pricing Guide & Budget Optimization Tips
Google Search ads have become an essential tool for businesses looking to increase their online visibility and attract potential customers. However, one of the most common questions that come up is: "How much does it cost to put an ad on Google Search?". Here are the...
Remarketing vs. Retargeting: Key Differences for Digital Advertisers
While remarketing and retargeting share similar goals, there are key differences that marketers should understand to optimize their campaigns. Let’s take a look at the distinctions between remarketing and retargeting, their applications, and how remarketing ads...
Your Display Advertising Guide for Businesses in Hamilton & St. Catharines
All businesses in Hamilton and St. Catharines need effective marketing strategies to stand out from the competition. Display advertising is a powerful way to reach potential customers and boost brand awareness. Here’s how display advertising services in Hamilton and...
How to Maximize Online Visibility with PPC Campaign Strategies
PPC campaigns give businesses precision, affordability, intuitive design, and flexibility, making it an ideal starting point for businesses aiming to attract new customers online. Before starting a new PPC campaign, it’s important to master the basics. Here’s how to...
Why AI in PPC is a Boost to Efficiency and Strategy
While some people fear AI might replace human jobs, the reality in the PPC consultancy world is quite the opposite. AI is a powerful tool, enhancing the capabilities of PPC consultants rather than replacing them. This shift towards AI integration is reshaping how PPC...
How to Create PPC Campaigns that Drive Sustainable Business Growth
The versatility of pay-per-click (PPC) advertising serves multiple objectives, from enhancing visibility and generating new leads to boosting website traffic and conversions. Ultimately, businesses start their PPC campaign with one overarching goal: growth. Although...
4 Tips for Choosing the Right PPC Agency
4 Tips for Choosing the Right PPC Agency Businesses don’t need to handle everything by themselves when it comes to PPC management. Collaborating with industry professionals and entrusting your paid media campaigns to a dedicated and expert team will lighten your...
Why You Should Hire a PPC Consultant for Your St. Catharines Business
Why You Should Hire a PPC Consultant for Your St. Catharines Business When contemplating hiring a PPC consultant for your St. Catharines business, numerous factors need consideration, such as selecting the right agency, determining your overall budget, and allocating...
Methods for Making Money Through Pay-Per-Click Advertising in St. Catharines
Methods for Making Money Through Pay-Per-Click Advertising in St. Catharines The pay-per-click (PPC) advertising model enables advertisers to grow their marketing income streams by being compensated for each click on their online ads. Among the common forms of PPC is...
PPC Management Guide: CPC vs CPM and Strategies
PPC Management Guide: CPC vs CPM and Strategies Pay-per-click (PPC) advertising is an effective way for businesses to drive targeted traffic to their website. With PPC ads, you only pay when someone clicks on your ad, making it a cost-effective marketing strategy....
PPC Consultant Roles, Optimization, and When You Need One
PPC Consultant Roles, Optimization, and When You Need One Pay-per-click (PPC) advertising can be a powerful tool for driving targeted traffic and conversions to your website. However, managing PPC campaigns effectively requires specialized skills and constant...
Pay-Per-Click Advertising – A Smart Online Marketing Strategy
Pay-Per-Click Advertising - A Smart Online Marketing Strategy Pay-per-click (PPC) advertising is a powerful online marketing tool that can help businesses in St. Catharine's, Hamilton get their website seen by more potential customers. If you have a business in St....
A/B Testing for PPC Campaigns: Is it Worth it and How to Do it Right
A/B Testing for PPC Campaigns: Is it Worth it and How to Do it Right Pay-per-click (PPC) advertising can be a powerful way to drive traffic and leads to your website. But like any marketing effort, optimizing your PPC campaigns is crucial for getting the most bang for...
Tips for Creating an Effective Content Marketing Strategy
Tips for Creating an Effective Content Marketing Strategy Creating great content is important for any successful marketing strategy. Your content is what attracts new customers, engages your existing audience, and helps build brand awareness. Let’s go through the key...