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The How-Tos of Marketing in Toronto: Showing Your Business Value

SEO Consulting Team — Tue, 26 Sep 2023 13:00:46 +0000

The How-Tos of Marketing in Toronto: Showing Your Business Value

As the economic heart of Canada, Toronto boasts a diverse market, teeming with customers who seek not just products or services but genuine worth. However, effectively communicating your business’s value can be complex. While you may be confident in the quality and significance of what you offer, bridging the gap between your passion and your potential clients’ understanding often requires a strategic approach. Dragon’s Eye Consulting, a marketing agency in Toronto, uncovers essential “how-tos” of marketing and explains the importance of prioritizing your clients.

Showing Your Unique Value Proposition

Your Unique Value Proposition (UVP) serves as the cornerstone for cultivating customer loyalty and achieving sustained success. It not only entices initial purchases but also fosters enduring relationships. Through your UVP, you instill happiness and contentment in your customers, the foundation for building lasting customer relationships and securing long-term prosperity.

Undoubtedly, your business’s value proposition holds immense significance within your marketing efforts. It represents the initial impression potential customers encounter, offering a golden opportunity to convey why your products and services surpass competitors. A robust value proposition simplifies the communication of the advantages of choosing your business, making it a pivotal element of your marketing strategy.

Add Home Value

Marketing revolves around disseminating information about your business or service and highlighting the value it brings. To achieve this, comprehending your customer base and their needs is paramount. Once you’ve grasped this, ensure your messaging is straightforward, placing your value proposition at the forefront across all marketing channels, spanning from your website and blog to your advertisements.

Elevating the value in your marketing efforts becomes effortless when your business truly embodies that value. This entails centering your focus on customers, accentuating the advantages of your offerings rather than mere features, and delivering an unparalleled customer experience.

Prioritize Communication

Ensuring your customers grasp the full value of your service or product remains pivotal. Proficient and effective communication enhances their experience, leaving them genuinely satisfied.

Contemporary customers are exceptionally informed and discerning. They resist overt sales tactics and approach quick-fix promises with skepticism. Regrettably, numerous businesses inadvertently obscure the value they provide. They resort to bewildering jargon and slogans or neglect to highlight their value proposition in their marketing efforts. What’s even more concerning is that some companies are unaware of their own value proposition, rendering effective communication impossible.

Three easy steps you can take to add value to your business plan are as follows:

Ensure you are focusing on benefits over features when creating a product or service.
An amazing customer service experience is crucial to keep your clientele returning.
The customer always comes first! Make sure that when you are developing your product or service, you think about what would be valuable to your clientele.

Get an Online Quote on Expert Marketing Services from Our Toronto Agency

For more information on our services and how we prioritize your clientele every step of the way, get in contact with us today!

The post The How-Tos of Marketing in Toronto: Showing Your Business Value appeared first on Dragon's Eye Consulting.

Social Media Marketing: The Most Important Tool For Small Businesses

Anthony Leo — Mon, 17 Apr 2023 14:17:51 +0000

It is essential to stand out from the crowd these days! It’s never been more important than it is in today’s competitive market to adopt social media marketing strategy for your small business. By harnessing the power of social media, you as a small business owner can truly take advantage of the platform to grow your customer base, increase your credibility and gain more visibility.

Social platforms are the perfect solution for your small business. They provide an opportunity to reach out to potential customers and establish a brand identity. Each platform enables you to create valuable content, interact with customers and develop meaningful relationships based on the unique way each platform operates. That’s why every business needs to make sure that they are properly connected to their chosen these platforms and are making the most out of the time and money they spend online.

To properly utilize social media as a key for marketing your business, you and your team must understand the basics. That is why it is important to have a strong understanding of your target audience, as well as be informed of the different platforms they use in order to reach them. The golden ticket to connecting with that audience is knowing what content will resonate with them.

Social media isn’t just about posting content; it’s also about listening to what customers are saying about your business and others like it. By tracking your conversations and engaging with your audience, you will get a better understanding of their concerns and needs. This will help you create and deliver more relevant content to their interests.

It’s important to set up the proper traffic funnels as your audience grows with your business. These are your landing pages, linked pages for the platforms that only have one link in your bio, your blog, affiliate-linked and paid programs, products and services. It’s also recommended that you invest in paid advertising campaigns to ensure your product or service is being seen by the right people that you select, and to get more people like them. Retargeting pixels are a definite must to get the best return on your investment.

By taking advantage of the benefits social media has to offer to you and your business, you can reach a wide audience, grow your customer base, and build your brand. With the right strategy in place, it can be an incredibly effective way to prioritize your time and money in a way to share your message, products or services with the right people.

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How Important Is Data In Marketing

Anthony Leo — Thu, 25 Aug 2022 19:41:26 +0000

Back in the mid-50s and in the 60s, marketing mainly focused on grabbing the attention of the masses. Today , things have changed. With the advancement in digital technology, marketers must now navigate the barrage of ads that consumers are hit with (up to 10,000 everyday) as they focus their efforts on a target niche.

At the center of any marketing strategy today is the consumer data. Information exists for nearly any consumer behaviour that a business needs to better understand the habits, shopping, browsing patterns and interests of their target audience so there is no excuse for not providing what customers are searching for.

With this data, a business can develop a targeted marketing campaign that caters to the needs and desires of its customers.

Here are more reasons why data is so crucial to any successful marketing campaign.

Providing Useful Information

Customers are always searching for information about their next purchase withover 70% of all searches for new products or service beginning on Google. They don’t want to waste their hard-earned money on poor-quality products or services so reviews are imperative!

They want to understand the product before committing their money. Ultimately, it provides an opportunity for businesses to grab customer attention but also gain their trust. This is through offering quality information that adds value to their lives.

Information should help them make the best purchasing decisions. Through data, marketers can find out what customers are most interested in. They are also able to learn the pain points and the difficulties that customers are going through.

With this information, marketers can provide reliable content and offer solutions to problems. This content will go a long way to sending customers through the sales funnel.

Personalizing Campaigns

Remember what we said about marketing being more niche and target-focused? This is all thanks to the data that allows businesses to identify similar characteristics of individuals in the market and similar interests.

It is how businesses can identify a niche and cater to the niche.

Through data, marketers will know what the target audience needs and is looking for and will therefore tailor marketing campaigns and products towards the fulfillment of that niche.

More Customer Engagement

Since the business can create more personalized marketing campaigns, it can enjoy greater engagement with customers. They see and find the content is relevant to their needs and helps them solve their problems and issues.

Because of this, customers can trust the brand. This in turn results in more purchases and a more loyal clientele.

Speaking of loyal customers…

They serve as the benchmark for any successful marketing strategy. By implementing retention strategies aimed at nurturing your already loyal customers you can gather information on buying patterns, interests, and behavior.

You can find out what makes them loyal to your brand and then use this data to generate new leads and gain more loyal customers.

If you were to spend your resources generating more leads, you may gain more customers but you could also end up losing the old loyal customers as they feel neglected.

Thus sending your loyal customers a token of appreciation such as a gift certificate or an appreciation email may be all it takes to solidify your brand in their minds.

Utilize customer feedback

If there is one thing about any data-driven marketing strategy, it is that it takes time. You will need to set the campaign in motion to collect data. You will then need to analyze and evaluate that data taking an even longer time.

But what if there was a faster way to find out exactly what customers wanted? It’s called customer feedback. By creating surveys that are accurate and precise, you can find out exactly what customers are looking for.

Granted customers may not be willing to spend their time filling a form, however, you can always entice them with a reward for their time such as a coupon or gift card.

Final Word

Data is the most important component for any successful marketing strategy. Without it, it would be difficult to identify a target niche and to cater to the needs of the market. This ultimately means that you will lose customers. Data helps you not only cater to the needs of the target market but develop a loyal following.

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Twitter? Facebook? Instagram? TikTok? Youtube?

Anthony Leo — Thu, 28 Jul 2022 01:37:13 +0000

Which Platform is Best For Your Business?

In today’s digital world, could you imagine a business that doesn’t have a social media presence. What are the impacts of not being on social media in any way? Being on social media is essential to remaining competitive and engaging with a larger audience.

There are several social media platforms available. Today we look at the four main social media platforms – Twitter, Facebook, Instagram, TikTok and YouTube to find out which is best for your business.

One thing to keep in mind is there is no ideal social media for your business.

The one you choose will depend on your target audience and goals! The best thing is you will not need to pick just one.

Now let’s have a look at the 5 most popular ones – Facebook, IG, Twitter, TikTok & YouTube.

Facebook

Facebook remains the most popular social media platform with over 727 million users online daily. That is a 45% increase from 2012. With such a huge visitor base, every business should have a Facebook account. The great thing about Facebook is you can find almost any demographic from the old to the young. This makes it the perfect place to do business. Facebook allows you to define your target audience so you can create tailored ads that appeal to your niche.

With a business account, Facebook also lets you easily share both video and images. You enjoy access to powerful business tools that also allow you to create effective ad campaigns. And what’s more, you can easily share and keep a connection with your audience beyond just your page, by branching out into the messenger features for your business and ads you run.

Instagram

More businesses are shifting to video and image ads. The reason is people prefer to watch visual content than to read copy. It is easier and much faster for a prospect to determine whether to buy a business’s products by watching a short video. One of the very best platforms available for sharing both video and image content is Instagram.

It is also the second most popular social media platform, with up to 500 million users per day. A thing to note, however, is that Instagram is more popular with millennials than any other generation. Your business should therefore create content and products that appeal to this demographic. Yet using new features and posting tactics geared to other age groups based on your buyer persona from Instagram stories to Instagram live, Notes and Reels, businesses can make use of effective Instagram tools to reach out to their target audience.

Twitter

Twitter has been around for quite a while now. However, unlike Facebook and Instagram, Twitter is better suited for sharing short information such as links and images. This makes Twitter the perfect platform for sharing links to your blog.

Therefore, it can act as an excellent tool for driving traffic to your website. One way that your business can make the most out of Twitter is to utilise influencers. If an influencer with a large number of followers retweets your post, it can expose your business to thousands of potential customers. That said, if your business focuses more on video and other forms of visual content, then TikTok and Youtube may be a better choice depending on the style of videos you are able to create.

TikTok

Newer to the world of social media is TikTok with 50 million daily users, and a projected user base of 1.8 billion by the end of 2022. This is a platform to watch out for, and really consider for your business. It is not just for the gen z’s! In fact, there is a war of the generations on the app, and the creators are vocal about it. So businesses know their users, no matter the age of their target audience, are on TikTok and are consuming more view time with the short form videos than Youtube content. TikTok has truly disrupted the industry and every other platform is scrambling to keep up with the demand of view time of short form vertical content.

YouTube

When it comes to sharing long-form visual content, YouTube is among the best platforms available. It is actually the second most popular website in the world, behind its first place creator Google. With enabling users to upload content that is over an hour long. It offers a great way to boost engagement with your followers. You can also use the comments sections as a source of information for your business to improve its products or service delivery.

However, if your business does not focus on visual content, YouTube may not be necessary, and you are better off with Twitter or Facebook.

Final Word

So, which social media platform is best for your business?

All the platforms mentioned above are great, and the right one for your business will depend on your goals and the type of content that you produce.

It will also depend on your target audience, so figure those out before you jump into any marketing platform!

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