Which Platform is Best For Your Business?

In today’s digital world, could you imagine a business that doesn’t have a social media presence. What are the impacts of not being on social media in any way? Being on social media is essential to remaining competitive and engaging with a larger audience.

There are several social media platforms available. Today we look at the four main social media platforms – Twitter, Facebook, Instagram, TikTok and YouTube to find out which is best for your business.

One thing to keep in mind is there is no ideal social media for your business. 

The one you choose will depend on your target audience and goals! The best thing is you will not need to pick just one.

Now let’s have a look at the 5 most popular ones – Facebook, IG, Twitter, TikTok & YouTube.


Facebook remains the most popular social media platform with over 727 million users online daily. That is a 45% increase from 2012. With such a huge visitor base, every business should have a Facebook account. The great thing about Facebook is you can find almost any demographic from the old to the young. This makes it the perfect place to do business. Facebook allows you to define your target audience so you can create tailored ads that appeal to your niche.

With a business account, Facebook also lets you easily share both video and images. You enjoy access to powerful business tools that also allow you to create effective ad campaigns. And what’s more, you can easily share and keep a connection with your audience beyond just your page, by branching out into the messenger features for your business and ads you run. 


More businesses are shifting to video and image ads. The reason is people prefer to watch visual content than to read copy. It is easier and much faster for a prospect to determine whether to buy a business’s products by watching a short video. One of the very best platforms available for sharing both video and image content is Instagram. 

It is also the second most popular social media platform, with up to 500 million users per day. A thing to note, however, is that Instagram is more popular with millennials than any other generation. Your business should therefore create content and products that appeal to this demographic. Yet using new features and posting tactics geared to other age groups based on your buyer persona from Instagram stories to Instagram live, Notes and Reels, businesses can make use of effective Instagram tools to reach out to their target audience.


Twitter has been around for quite a while now. However, unlike Facebook and Instagram, Twitter is better suited for sharing short information such as links and images. This makes Twitter the perfect platform for sharing links to your blog. 

Therefore, it can act as an excellent tool for driving traffic to your website. One way that your business can make the most out of Twitter is to utilise influencers. If an influencer with a large number of followers retweets your post, it can expose your business to thousands of potential customers. That said, if your business focuses more on video and other forms of visual content, then TikTok and Youtube may be a better choice depending on the style of videos you are able to create. 


Newer to the world of social media is TikTok with 50 million daily users, and a projected user base of 1.8 billion by the end of 2022. This is a platform to watch out for, and really consider for your business. It is not just for the gen z’s!  In fact, there is a war of the generations on the app, and the creators are vocal about it. So businesses know their users, no matter the age of their target audience, are on TikTok and are consuming more view time with the short form videos than Youtube content.  TikTok has truly disrupted the industry and every other platform is scrambling to keep up with the demand of view time of short form vertical content. 


When it comes to sharing long-form visual content, YouTube is among the best platforms available. It is actually the second most popular website in the world, behind its first place creator Google. With enabling users to upload content that is over an hour long. It offers a great way to boost engagement with your followers. You can also use the comments sections as a source of information for your business to improve its products or service delivery.

However, if your business does not focus on visual content, YouTube may not be necessary, and you are better off with Twitter or Facebook. 

Final Word

So, which social media platform is best for your business? 

All the platforms mentioned above are great, and the right one for your business will depend on your goals and the type of content that you produce. 

It will also depend on your target audience, so figure those out before you jump into any marketing platform!

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